2013-12-01

英【ブランド解説】Diane von furstenberg


DIANE von FURSTENBERG 

Diane von Furstenberg is a fashion designer who is the most known for elegant wrap-dresses in 1980's. Diane was born and raised in Belgium, and later in life married Prince Egon of Furstenberg.
In spite of having been married to a man of position and royal lineage, Diane strived to make her own mark. She followed her  passion and pursued the fashion industry. In 1972,she moved to U.S.A. and started the first business with a capital of thirty thousand dollars. she established her own label "Diane von Furstenberg" in New York.
After a year, In 1973, the printed wrap dress was debuted. Vogue magazine willingly featured her works. She was fortunately well-received by many; she eventually rose to fame and her unique sense of style became the main trend, especially to  New-Yorkers. 



The dress is simple but practicality mobile.The line is elegant.
There are some reason wearable and easy to handle. The DVF dresses were called by women who have her dress every single closet in U.S.A. Her dresses sold like pan cakes. According to the sales report, over 5 million dresses had been sold. "Diane von Furstenberg" indeed was a phenomenal success. The following the brand concept "Feel like a woman wear a dress!" has been still symbol phrase which she wrote the box 40 years ago for the brand.It was the one of the big influence to the women fashion history was on exhibit at Metropolitan museum in New York.

Her waves were unrestrained, the dress appeared to cover the top of Wallstreet Jornal.
 She was called “The most marketable woman since Coco Chanel.” 
in the Newsweek article with her cover which she landed in 1976. 
Her printed wrap dresses had built her lightning fast rise to fame.
 In 1970's to 1980's the woman rights were rising shakily, but it was sure people demanded for the next new ages. 
It totally coincided with Diane set the one of the symbol which were longered for women stylich and elegance, included independent-minded.

DVF is omitted shortly word the name of "Diane von FURSTENBERG". It's the known for the people now.
The following the dresses, the brand was expanded products line to sportswear, room wear, cosmetic and furniture. However in her time, her business fell into decay late 1970's. the brand suspended the signature line and sold the licence. She fell back to Paris. she tried to change her career there, but she could not leave from fashion. she had continued to design for executive customers slightly. 
In 1997, she was back to New York again and fashion industry officially.She re-start the collection,restored the signature line.




For the present, she has the second icon. The "Lip" clutch bag, which has a gold metal "lip" motif, is a standing in any place with elegance but cute. 



she has been used to make elegance. 
In other hands she knows to play fashion with humorous.



DVF has been absolutely spearhead for the dresses as a modern elegance with bright color and printed but also She built the place of women who is a pioneer and still leading women how modern women would be there.